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The heart of our expertise

Purely traditional, we transform textile scraps into very fine multicolored weaving.

From sorting to weaving, each step is detailed, as if to live the experience with our artisans …

The Boucherouite is accompanied by several traditions and amusing legends between women.

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The story of a generous rug

The Boucherouite rug is a symbol of generosity, strength, creativity and love, it’s a handmade rug woven out of old clothes.
The Boucherouite rug has always had several functions : from a rug, to a blanket, to just overall decoration, it is sometimes used by some bus and taxi drivers to cover up their seats.

What could have pushed these women to tear their clothes and weave them?
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From Casablanca, Crossing the Atlas and going towards the Sahara, IDYR makes you discover Morocco by the lines of its plots. Choose your city and travel with us!


Discover IDYR, the ethical and sustainable fashion brand Made in Morocco

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Free delivery in Morocco

Delivery By fedex in Europe, USA, Canada and MENA region

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Contact us

+212 654 152 145