OUR PRODUCTS

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TAHADUNT Orange
230 MAD
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TAHADUNT Black
230 MAD
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TAHADUNT Caramel
230 MAD
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Tilelli
550 MAD
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Tahiri Bag
550 MAD
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Massinissa
750 MAD
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FOR HER
1,200 MAD
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FOR PROFESSIONALS
1,200 MAD
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FOR TRAVELERS
1,200 MAD
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AZARA Caramel
230 MAD
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HLAL Caramel
170 MAD
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HLAL Black
170 MAD

IDYR

The heart of our expertise

Purely traditional, we transform textile scraps into very fine multicolored weaving.

From sorting to weaving, each step is detailed, as if to live the experience with our artisans …

The Boucherouite is accompanied by several traditions and amusing legends between women.

BOUCHEROUITE

The story of a generous rug

The Boucherouite rug is a symbol of generosity, strength, creativity and love, it’s a handmade rug woven out of old clothes.
The Boucherouite rug has always had several functions : from a rug, to a blanket, to just overall decoration, it is sometimes used by some bus and taxi drivers to cover up their seats.

What could have pushed these women to tear their clothes and weave them?
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BOUCHEROUITE

The story of a generous rug

What could have pushed these women to tear their clothes and weave them?
Read more

FIND YOUR HAPPINESS

From Casablanca, Crossing the Atlas and going towards the Sahara, IDYR makes you discover Morocco by the lines of its plots. Choose your city and travel with us!